Case Study

Transforming a Barber's Online Presence with a Professional Website

New
2024
Korey Fogarty's Barber Shop

Background

Korey Fogarty, a professional solo barber based in Kilcock, sought to expand his client base and improve his online presence. With years of experience and a loyal local clientele, Korey recognized the need for a modern, functional website to attract new customers and streamline his appointment process.

Goals

  • Goal 1: Create an Online Presence

    Develop a professional website to establish Korey’s brand online and reach a broader audience.

  • Goal 2: Direct Clients to Booking Platforms

    Provide clear directions and links to external messaging and booking platforms to facilitate appointment scheduling.

  • Goal 3: Showcase Work and Portfolio

    Display Korey’s work and portfolio to attract new clients and showcase his skills.

  • Goal 4: Ensure Mobile Responsiveness

    Design a website that is fully responsive and accessible on all devices, especially mobile phones.

Challenges

  • Challenge 1: Starting from Scratch

    Building a website from the ground up with no existing digital presence.

  • Challenge 2: SEO Optimization

    Optimizing the new website for search engines to ensure it attracts organic traffic from day one.

  • Challenge 3: User Experience

    Creating an engaging and seamless user experience for visitors to the site.

  • Challenge 4: Design and Functionality

    Creating a visually appealing and user-friendly website that represents Korey's brand and meets his business needs.

Actions Taken

  • Design and Development

    • Developed a clean, modern website design that aligns with Korey’s brand.
    • Ensured intuitive navigation and a professional look to make a strong first impression.

  • Directing to Booking Platforms

    • Integrated clear and prominent links to external messaging and booking platforms, making it easy for clients to schedule appointments.

  • SEO Strategy

    • Conducted thorough keyword research and implemented on-page SEO practices to improve search engine visibility.
    • Created high-quality, optimized content to attract and engage visitors.

  • Responsive Design

    • Developed a fully responsive design to ensure optimal performance on all devices, particularly smartphones.
    • Conducted extensive testing across multiple devices and browsers to ensure compatibility and a smooth user experience.

Impact

  • Established Online Presence

    • Successfully launched Korey’s first website, providing a new platform for potential clients to learn about his services.

  • Increased Client Inquiries

    • Directing clients to booking platforms resulted in more inquiries and appointment requests through the provided links.

  • Enhanced Visibility

    • The website started ranking for relevant keywords, leading to increased organic traffic and new client inquiries.

  • Positive Client Feedback

    • Clients appreciated the professional look of the website and the convenience of the external booking links.

Visual Showcase